Are you distinguishable from the competition? Have you branded yourself to be better or different? Have you set yourself apart from the crowd, from the cookie-cutter scene? Are you providing a product or service that others can distinctly identify as YOU? Is your footprint, modus operandi, your soul written, spoken, heard when the brand shows up?
If you're simply adding a new color or flavor....that doesn't necessarily make you/it different.....However, if you tweak it to the point, where the added difference has genuinely made the product/service 'Better'.....well, now we're talking.
Strive to Be Better....Do Better....Want Better. Don't resolve to simply be different.....allow the objective to be Different in order to Be Better! ..... Better is the difference!
The renowned designer Dieter Rams said: "Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different."
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